After three decades, one of the most beloved brands among Peruvians is back. Bella Holandesa, known for its unmistakable taste and creaminess, returns to the country through a direct operation led by FrieslandCampina, one of the world’s leading dairy companies — and Yichang is proud to be part of this long-awaited reunion.

From now on, Bella Holandesa is part of our portfolio, and we are committed to bringing its products to over 25,000 points of sale across Peru. Because we believe that the flavors that shaped our past deserve to return — and stay.

The brand, remembered by generations for its slogan “From Holland, the way God intended,” is making a comeback with a renewed proposal, new formats, and a focus on reconnecting with lifelong consumers while winning over new generations.

This relaunch is much more than a return — it’s an opportunity to continue creating memories, moments, and flavors with thousands of Peruvian families.