The inauguration of the new OXXO Vidal flagship store in Pueblo Libre reflects Mentos’ commitment to further strengthening its presence in the Peruvian market, hand in hand with a leading strategic partner in the sector.

With this opening, Mentos is getting even closer to its consumers, offering a different, approachable, and convenient shopping experience. This step allows us to generate greater brand awareness, strengthen our relationship with new audiences and strategic partners, and continue building a value proposition focused on comfort and efficient service.

At Yichang, this achievement fills us with pride, as it demonstrates the growth of a flagship brand in our portfolio and how it continues to conquer spaces that connect directly with the lives of Peruvians. This milestone reinforces our commitment to continue driving experiences that bring brands and people together, creating bonds that go beyond the purchase.

We would like to thank Andres Maldonado, Business Executive of Mentos for Peru and Ecuador, who joined us on this important occasion, as well as our Business Director, Jorge Namisato, and the great Mentos team at Yichang: Vinzenza Caipo, Michelle Espinoza, Mayra Maldonado, Martin Bonilla, and Jessica Alarcón, for their valuable support and commitment.

📍 Visit the new OXXO Vidal store in Pueblo Libre and live the Mentos experience.